Teq Tuesday #17 – Embedded finance: Why it’s harder than it looks

Embedded finance sounds simple, but the reality is anything but. In Teq Tuesday #17, we break down what’s really happening behind the “apply now” button, and why vendor tech, sales processes, and real-time credit workflows make it more complex than it looks. Featuring Kristian Dolan and David Trost, this episode explores why embedded lending hasn’t scaled in equipment finance and how the lenders winning vendor business are approaching it differently.